HOW TO ACHIEVE SUCCESS IN THE PROMO INDUSTRY IN 2021

It’s time to start kicking ass again. That wasn’t the case in 2020, which delivered a swift blow on the collective tuchus of the promotional products industry. Overall sales revenue last year was projected to drop by 25%. The only reason it wasn’t worse is that distributors showed remarkable poise by rapidly adapting to the changing marketplace and quickly adopting new product categories, including PPE.

Now, with a new year dawning, ambitious distributors are sick of being in survival mode. They’re ready to start prospering again – on their terms. While so much remains agonizingly uncertain, that’s not stopping hard-hustling firms from crafting and implementing proactive plans for making 2021 a success. With the right amount of planning, tenacity, creativity and confidence, these distributors are intent on having their best year ever.

And guess what? You can too.

To get there, here are top sales, marketing and operations strategies that will make 2021 a new peak for your business.